MLM Business Best Choice For 2016 and Beyond

mlm businessMany people at this moment are looking for the best mlm business  for 2016 thinking ” if I could only find that magic product.” Maybe this one or maybe that one.” And the more they search for the very best mlm business out there, the more  painful their indecision becomes.

They don’t realize that even if they do find a magic product, it will not be the sole reason of their success. 90% will fail no matter what product they find, while other people will become millionaires with any  “just ok” product, even if it’s not something to lose sleep about. Because it’s not products the move people, it’s people that move products. In fact, what move products, it’s “marketing skills.”  I would take an mlm company with huge marketing skills and an ok product rather than a company with an incredible product, but poor marketing skills, tools and presence.

Here is a  perfect example:

McDonalds doesn’t have the best product.  So why are they the#1 restaurant in the world? You got it, marketing, exposure and system. The top 10 mlm companies in the world don’t have better products than the next 10 or the next 10, except for an angle here and there. Why are they in the top 10? Timing , marketing abilities and system.

I remember in the 90s I was the #1 producer in an mlm company that did $400 million in sales in 8 years. The product was respectable and working well, but not unique. In fact, at one point, I found 28 copy cats of the same product. But we were selling more. Why? Determined leadership, killer marketing and ability to sustain momentum. Perfect example that competition is not your main enemy.

Those who seek the very best mlm business out there are mainly looking at the product and forget there many other elements just as important.

No mlm company has ever failed because their product wasn’t the best. For example, in my opinion and research, Noni it’s not the best antioxidant on the market, yet they sold billions of it and the company is in the top 50 of the DSA list. There are other deal breakers to worry about. Given a good product, I have learned to put just as much weight on these 10 key factors, listed in order of importance.

  1. Integrity and honesty of the owners. PARAMOUNT (very hard to find).
  2. The product must be evergreen. Good now and 20 years from now.
  3. Top leadership with the necessary marketing,  mentorship, training skills…and a long-term, LEGACY mentality.
  4. Adequate capitalization to build a top brand and the tools to expose it.
  5. Timing, I never liked to join older companies. I want to be at the top.
  6. Good high-payout compensation plan with no glitches and gotcha’s.
  7. Ability to enter momentum at early stages.
  8. Everything ready now and working. No “coming soon” lousy promises.
  9. System that generates all the leads I need to build my business.
  10. International expansion.

If you can ever find this combination, it would be very hard not to succeed, unless your dream is not real or you are totally lazy and really not interested in succeeding.

Finding right mlm business can be a challenge.  The good companies are out there, but they are hidden amongst so many others that may sound good and look good, while in reality very few really are. Also there are many products lines that don’t fit an mlm business. For example did you ever see a gold and silver company make it big in mlm? Never. What about travel, groceries, social media facebook wannabes, financial, tax savings, personal development, systems, etc. I’ve never seen these categories make it big in mlm, ever.

MLM companies need a product that doesn’t require extensive education, that people consume everyday without thinking and can share it with other people in an easy way. A product definitely has to create results, but it would be ideal if it’s s also patented and backed by medical science.

I simply recommend a company with a monthly consumable product with huge mass appeal that people can’t live without. I’m not a fan of service companies without a real physical product. Look at the top 100 mlm companies that control 95% of the $187B global products and you will see that most of them are product driven companies.

I hope this helps you in your search to find ” your” best mlm business.
After a lot of pain staking reseach, this is what I have personally chosen for 2016 and beyond

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Riccardo Ferrari

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riccardo ferrari

Riccardo Ferrari is a former naval engineer. For years worked in the maritime industry as an officer on cruise ships. He is in direct marketing full time since 28 years and become the #1 income earner in five major direct marketing companies and top earner in several internet ventures. Along the way, worked as VP and senior consultant for several companies. Some were owned by billionaires, doctors and celebrities.