How Google Calculates Ad Quality Score

When writing Google PPC ads the Quality Score of your ads plays an important role on your ad position and cost-per-click.

In this new video, Google’s Chief Economist, Mr. Hal Varian, provides a great overview of how Quality Score works in practice in the ‘Ad Auction’ which controls when, where, and for how much your PPC ads are displayed on Google.

If you are managing paid-search campaigns you must absolutely watch this video. No matter how much you know about the Google Quality Score, this video is worth your time.

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Riccardo Ferrari

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Riccardo Ferrari is a former naval engineer. For years worked in the maritime industry as an officer on cruise ships. He is in direct marketing full time since 28 years and become the #1 income earner in five major direct marketing companies and top earner in several internet ventures. Along the way, worked as VP and senior consultant for several companies. Some were owned by billionaires, doctors and celebrities.