Online Press Releases

How To Drive Traffic And Increase Your Rankings With Online Press Releases.

press-releasesOnline press releases are an amazing “secret weapon” that’s usually never mentioned by mainstream marketing “gurus,” because they know how powerful it is and don’t want let the cat out of bag!

An online press release is an article that is written in a “journalistic style.” It is not a sales letter, resume, or an advertisement. The purpose of the news release is to highlight what is interesting and newsworthy about you or your company or a new business venture or an important event.

When writing a press release don’t sell, inform. The trick here is to write about your opportunity the same way a newspaper editor would write about it. Think NEWS… not advertising.

Before writing your press release determine who your target audience is, what keywords you want to use, choose a headline, write your release (see tips below) and finally distribute it to the distribution sites of your choice. There’s a list for you.

  • WebWire.com
  • PRWeb.com
  • AddPR.com
  • 24-7PressRelease.com
  • eCommWire.com
  • NewswireToday.com
  • Express-Press-Release.com
  • Free-News-Release.com
  • Free-Press-Release.com
  • Free-Press-Release-Center.info
  • 1888PressRelease.com
  • FreePressIndex.com
  • FreePressRelease.co.cc
  • FreePressReleases.co.uk
  • i-Newswire.com
  • IndiaPRWire.com
  • MediaSyndicate.com
  • MyFreePR.com
  • NewswireToday.com
  • PageRelease.com
  • prbuzz.com
  • PR9.net
  • PR-Inside.com
  • PR.com
  • PRCompass.com
  • PRlog.com
  • PRurgent.com
  • PRzoom.com
  • PressAbout.com
  • PressBox.co.uk
  • PressFlow.co.uk
  • PressMethod.com
  • PressRelease.com
  • PressReleasePoint.com
  • TechPRSpider.com
  • TheOpenPress.com
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    Here are several good reasons why you want to use press releases:

    1. To generate leads. A well written and optimized press release with relevant keywords will move up in the search engines as more people read your release. If your keywords are well targeted, it will bring visitors that already know what they want. Use the press release to make them want to do business with you.

    2. To receive better, more comprehensive coverage. Press releases can be more effective than paid advertising. In fact, research shows that most news releases generate a higher return than even high-powered ad campaigns.

    3. Free publicity and credibility. Many times press releases are picked up by news organizations and published unchanged. News releases are always in demand. All news organizations, including magazine editors, broadcast, and industry-specific editors, use press releases to develop the bulk of their published news stories.

    4. To build “back links” to your website. The more press releases you launch with a link to your web site, the more Page Rank your web site gains, thus obtaining a high positions in the search engines. Press releases are great for good rankings!

    5. To appear on the front page of Google within 24-48 hrs. Paid press releases, like PRWeb and WebWire get ranked on the front page of Google very quickly and stay there for weeks, at times months. This is a great way to promote your business and get immediate traffic.

    6. To get your web site or blog “indexed” in 24 hours not weeks. Using a low cost press release like WebWire ($19) is the proven, fastest way to get your new web site or blog stored in Google’s database (and other search engines) in 24 hours. Submitting your web site manually of by software to the search engine is an archaic method that actually delays indexing for weeks.

    The best way is to let the search engines find your site naturally by “following links” that lead to your site.

    For quick indexing use a WebWire press release and then check your site in the Google search site:www.yourdomain.com. When you see your pages you are indexed!

    TIPS:

    A. Choose your words carefully. When constructing your press release you must consider which keywords and phrases users will search to find your article. Decide on your main keyword or keyword phrase after you do your research (use this tool).

    Check the popularity of these terms with Google Trends. This will ensure you are using the most effective keywords.

    B. Make sure your press release is well optimized. Put the keyword in the title, headline, the first paragraph, the last paragraph and make sure your keyword density in the entire copy is 3%-5%.

    Go to the Google search and check your keyword with a squiggle in the front. Like ~barbecue grill and note the bold terms that appear in the descriptions of all the sites listed. Those are “related” keywords that carry semantic meaning. (LSI). Try to include those words in the copy as well.

    If you find yourself either short on words or short on time (or a combination of both), you can always hire a professional to write a press release for you.

    One of the best resources I’ve found for outsourcing these types of projects is Dr. Kevin Nunley’s website at www.drnunley.com. He’s got all kinds of awesome deals and can have you looking like a pro and getting traffic to your site in no time.

    Here is the list of the most popular press release sites. They range from PR3 to PR8 (Page Rank) so the links you place in your press release pointing back to your site come from “Authority” sites, which have more weight in the eyes of the search engines.

     

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    Riccardo Ferrari

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    riccardo ferrari

    Riccardo Ferrari is a former naval engineer. For years worked in the maritime industry as an officer on cruise ships. He is in direct marketing full time since 28 years and become the #1 income earner in five major direct marketing companies and top earner in several internet ventures. Along the way, worked as VP and senior consultant for several companies. Some were owned by billionaires, doctors and celebrities.